

The annual issue records a reach of over 70 million consumers at every launch.

This has opened up an extra channel for advertisers to connect with the brand’s audience.

Sports Illustrated has its footprint on multiple channels, from website and social media to video platforms and podcasts. Sports Illustrated Digital Advertising Opportunities 73% of its online readers are homeowners.86m+ monthly unique visitors on digital.Male/female ratio of 77%/23% on print and 63%/37% on digital.Here are some stats you might find interesting as you consider Sports Illustrated for advertising opportunities.

This makes Sports Illustrated a promising advertising partner for companies looking to connect with affluent sports enthusiasts. More than 50% of its digital audience reportedly earns above $100k a year. The brand also has an affluent circulation, with homeowners making up 71% of its combined consumer base across print and digital. Sports Illustrated’s readership is dominated by men on print and digital platforms, with a combined male/female ratio of 70%/30%. Established in 1954, Sports Illustrated has been on the scene of sports journalism, illuminating the full scope of the sports ecosystem for over 100 million enthusiasts across the world.
